Cookie Policy

Last updated: March 2, 2026

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit, such as your preferences and browsing activity, to make future visits more relevant and efficient.

Cookie Categories

We classify cookies into the following categories. You can manage your preferences at any time using the Cookie Settings link in the footer.

Essential

Always Active

Required for the website to function properly. Cannot be disabled.

Functional

Remembers your preferences and settings for a better experience.

Analytics

Helps us understand how visitors interact with the website.

Personalization

Enables personalized content recommendations based on your browsing.

First-Party Cookies We Set

Cookie	Category	Purpose	Expiry
sp_vid	essential	Anonymous visitor ID for consistent personalization and A/B bucketing	365 days
sp_consent	essential	Serialized consent state per category	365 days
sp_prefs	functional	User preferences (dismissed banners, default views, newsletter state)	365 days
sp_affinity	personalization	Topic/category affinity scores	90 days
sp_recent	personalization	Last 20 page slugs visited	30 days
sp_ab	functional	Active A/B experiment variant assignments	30 days
sp_session	analytics	Session-level analytics data (session_id, entry_page, referrer, page_count)	1 hours

Third-Party Cookies

We use the following third-party services which may set their own cookies:

Google Analytics (GA4)

Measures website traffic, user behavior, and engagement metrics to help us improve content.

Cookies: _ga, _ga_*, _gid, _gat · Category: Analytics · Expiry: Up to 2 years · Privacy policy

Google Tag Manager

Manages and deploys analytics and marketing tags across the site.

Cookies: _gcl_*, _dc_gtm_* · Category: Analytics · Expiry: Session to 90 days · Privacy policy

Ezoic

Ad delivery, site analytics, and revenue optimization.

Cookies: ez*, __ez*, ezoab_*, ezosuigeneris, ezouspvh · Category: Analytics / Advertising · Expiry: Varies · Privacy policy

Gatekeeper Consent

Stores your cookie consent preferences per the TCF v2 standard.

Cookies: euconsent-v2, addtl_consent · Category: Essential · Expiry: 1 year · Privacy policy

Managing Your Cookies

You can manage your cookie preferences at any time by clicking the “Cookie Settings” link in the website footer. You can also clear cookies through your browser settings. Note that disabling certain cookies may affect site functionality and personalization.

Contact Us

If you have questions about our cookie practices, please visit our Contact page or our Privacy Policy.