E-Commerce Share Of US Retail Sales
E-commerce accounted for 16.9% of total US retail sales in Q1 2026, up from 16% in Q1 2025. Online's share of the register has grown in almost every year since the Census Bureau began tracking it in Q4 1999.
Updated July 12, 2026
E-Commerce Share Of US Retail Sales
% of total retail salesDownload this statistic
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How this statistic is built
DefinitionE-commerce sales as a percentage of total retail sales, seasonally adjusted. E-commerce sales are sales of goods and services where the buyer places an order (or negotiates price and terms) over the internet or another online system.
LimitationsAs of the April 2025 annual revision the series covers employer firms only (nonemployers are excluded, aligned to the Annual Integrated Economic Survey), which restated the full history — do not splice pre-2025 vintages onto this series.
Frequently Asked Questions
E-commerce accounted for 16.9% of total US retail sales in Q1 2026, up from 16% in Q1 2025. Online's share of the register has grown in almost every year since the Census Bureau began tracking it in Q4 1999.
U.S. Census Bureau — Quarterly Retail E-Commerce Sales (ECOMPCTSA), seasonally adjusted. License: US public domain. StatsPanda charts the original series directly and cites it on every download.
The underlying series is released on a quarterly cadence. This page was last updated July 12, 2026, and refreshes with each source release.